CASE STUDY
JACKED AND JILLED
A pillar of the New England fitness scene, Jacked and Jilled hit the ground running in 2015, exploding in popularity over the last several years as both their facility and their online presence have expanded.
DS Media's had the pleasure of working alongside the Jacked and Jilled crew for nearly five years. This case study focuses on our current efforts through the 2024 business year.
THE MATTER
THE ASK
How can we utilize social media to establish and reinforce Jacked and Jilled's position as a top tier training facility in Maine?
THE PRIORITY
Generate and organize ideas collaborating with the Jacked and Jilled team to create effective online content.
THE CHALLENGE
Maintain a cohesive brand identity between the gym's physical location and online presence.
THE BALANCE
How do we dispel the stigma of appearing like a "hardcore" gym without diluting the essence of Jacked and Jilled's culture?
THE MANNER
WHAT WE DID:
We sat down and developed a content strategy emphasizing the competitive advantages and unique offerings available to members and clients of Jacked and Jilled. Focusing on the member and client experience, we developed a series of recurring content themes that would allow both a streamlined process for the Jacked and Jilled team and simultaneously allow us to keep content and ideas fresh month after month.
THE METRICS (AS OF NOVEMBER 2024)
138K
Unique accounts reached, a 110% increase over the year prior.
14K
Content interactions, more than doubling 2023's engagement.
2.5K
Website traffic exclusively attributed to social media.
177
Unique organic content posts