In the summer of 2020, in the midst of uncertainty and just about every business in America seeking new ways to offer products and services in a digitally oriented manner, owner Drew Soucy found himself sitting on a park bench in Portland, Maine with an acquaintance, contemplating the aftermath of a favor asked by a friend and local business owner.

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The ask was simple: the friend had no idea how to proceed with his business' social media marketing and wanted Drew - who hailed from a background of both business and photography - to come in and see what he could create.

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With Drew's other business at the time unable to operate, he had turned his attention to the favor and offered his expertise toward assisting his friend.