JACKED AND JILLED
BUILDING A BRAND THAT INSPIRES MAINE TO PUSH FURTHER
THE CHALLENGE
Founded by Brandon Flynn in the summer of 2015, the current iteration of the premier strength training facility, Jacked and Jilled, started as little more than a box with a few dumbbells in it.
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Since then, the brand has skyrocketed in popularity, serving both competitive athletes and those stepping into fitness for the first time. With a focus on quality coaching, relentless high standards, and a supportive, no-nonsense environment, the gym’s reputation is unmatched in Southern Maine.
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The challenge existed in translating that energy into a format that even strangers could experience anywhere - without watering down what makes Jacked and Jilled such a powerful space.
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For the last five years, that challenge has been our responsibility to tackle.
THE STRATEGY
DS Media developed a plan centered around authentic storytelling, designing content that feels real and relatable to the end-viewer while highlighting all of the aspects that make the gym so unique.
Our approach focused on:
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Highlighting the culture of the brand
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Actively involving both members and staff
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Delivering consistent messaging that reinforces the Jacked and Jilled brand as Maine’s Premier Strength Training Facility
THE EXECUTION
Our longstanding partnership with Jacked and Jilled incorporates a system centered around monthly content production:
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Unique takes on “member of the month” style content
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Cultural content rather than “gym rules”
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Educational material delivered by real experts that want the best for their clientele
THE CHALLENGE
Founded by Brandon Flynn in the summer of 2015, the current iteration of the premier strength training facility, Jacked and Jilled, started as little more than a box with a few dumbbells in it.
​
Since then, the brand has skyrocketed in popularity, serving both competitive athletes and those stepping into fitness for the first time. With a focus on quality coaching, relentless high standards, and a supportive, no-nonsense environment, the gym’s reputation is unmatched in Southern Maine.
​
The challenge existed in translating that energy into a format that even strangers could experience anywhere - without watering down what makes Jacked and Jilled such a powerful space.
​
For the last five years, that challenge has been our responsibility to tackle.
THE RESULTS
In 2024 alone, Jacked and Jilled exceeded:
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1,000,000+ organic impressions
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400,000+ individual accounts reached
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12,000+ profile visits
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And overall:
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​The venue has expanded three times in the last four years to accommodate its growing member base. A fourth expansion is set to begin late 2025.​
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The coaching staff has increased from four to 12 - and is still growing - to accommodate demand for training and programming.​​
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FROM THE CLIENT
"If you're looking for a distinctive online presence, I would strongly consider DS Media. Our longstanding partnership with Drew and his team has been nothing short of exceptional."
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- Brandon Flynn, Owner
WHAT WE WANT YOU TO TAKE AWAY
Jacked and Jilled’s growth and success reinforces a central truth in marketing: repetition and reinforcement compound over time. Building a brand is the product of consistency - there is no “quick fix.”
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By committing to playing the long game over years instead of chasing short-term membership-bumping sprints, Jacked and Jilled built an online presence that continues to pay dividends month after month, one that mirrors the gym itself: community-centric, disciplined, and relentlessly focused on progress.
THE FUTURE
Our partnership continues to evolve with Jacked and Jilled’s growth as we experiment with new creative concepts and expand into other digital channels. Our shared goal is simple: showcase the reality of what it’s like to be a part of the Jacked and Jilled community.
As Jacked and Jilled continues its meteoric rise to the top, DS Media remains committed to getting their message in front of those who most resonate with the brand and its values, ensuring the people we attract to the space match the excellence of the facility itself.
